The most popular styles of clothing for Southeast Asian women in 2022

Women's clothing has always been a popular category in the e-commerce industry. Women's consumption behavior is influenced by seasons and different fashion styles, and they can't help but want to buy. However, there are certain differences in the degree to which consumers in different regions prefer clothing styles.

E-commerce has been developing rapidly in Southeast Asia in recent years, and women are an important driving force for e-commerce consumption in the region. Women's clothing in many Southeast Asian countries will usher in a new round of explosive growth in the near future. From the perspective of consumption trends, Korean style, pure girl style, sweet style, casual style, etc. are all popular women's clothing styles.

However, consumers in different countries have certain differences in their favorite clothing styles. According to shopping trends on relevant e-commerce platforms , Filipino female consumers are greatly influenced by Korean style . The clothing styles in Korean film , television and variety shows have a certain consumption guiding effect on the region . Among them, Korean casual style, Korean lady style, pure girl style, casual street style, Y2K hot girl style, etc. are all deeply sought after by local consumers .

Thai female consumers prefer the high-end professional style , the fresh-colored INS style , and the light and comfortable sports style . In addition, the sweet and cute style, simple or gorgeous light dress style are also the favorite clothing styles of local female consumers .

Recently, the BM style is not only popular in China, but also favored by the Vietnamese women's clothing market. Short skirts and navel-baring and shoulder-baring outfits are especially popular among Vietnamese female consumers around 25 years old , while female consumers aged 25-30 prefer basic solid-color clothes , such as solid shirts, light jackets, windbreakers, cotton and linen clothing , etc. Of course, the sales trends of fashion sports , personalized casual styles are also good .

At present, many social media platforms have helped promote and sell women's clothing. Various fashion bloggers have played a role in leading consumption among female audiences . Clothing of various styles have begun to recover. According to Lazada, the Lazada platform provides traffic support for vertical stores of different styles , and relevant sellers can start to plan.

Southeast Asia

Women's Style