Consumers exceed 90 million, social shopping becomes a trend in the United States

E-commerce in the United States is developing rapidly, especially e-commerce platforms dominated by social media. According to survey data, by 2021, social e-commerce sales in the United States are expected to grow by 35.8%, the number of people using social e-commerce channels to make purchases will exceed 90 million, and total sales will reach US$36.62 billion.

In fact, the upsurge of social e-commerce is not without reason. According to survey data from foreign media, nearly one-third of American social platform users are making purchases through social networks.

In addition, multiple social platforms are constantly expanding their functions, transforming them from simple social networking to markets for products and services. More and more consumers are shopping through social platforms, and the number of consumers is expected to continue to increase in the future.

Earlier, data from eMarketer showed that in 2021, social commerce sales in the United States will increase by 35.8% to US$36.62 billion. It is expected that from 2020 to 2025, the average spending of social consumers in the United States will reach US$737.32 .

This shows how big the social shopping market is for American consumers. However, for sellers, what is more important is how to transform these social software into a powerful tool for advertising, so as to stimulate consumers' interest in shopping, simplify the shopping process, improve consumers' shopping experience, and thus achieve the goal of explosive sales.

Overall, U.S. social commerce sales will more than double between 2021 and 2025, reaching $79.64 billion.

As consumers increasingly use social platforms, what sellers need to do is to provide consumers with a better shopping experience and create a full range of shopping, especially a good social media strategy, to maximize the consumer consumption.

Impulse shopping and the pursuit of convenience are the reasons why many social consumers shop on social platforms. Creating a convenient shopping experience with one-click purchase is more likely to gain the favor of more consumers and achieve the ultimate goal of sales .

USA

Social e-commerce

Shopping