What is Amazon Exclusives? Amazon Exclusives Review, Features

The Amazon Exclusives program is a service launched by Amazon to serve businesses that sell unique and innovative products, helping them develop their brands and quickly reach customers.

About Amazon Exclusives

Amazon may suspend or terminate any features of the Amazon Exclusives program at any time at its sole discretion. If a seller's participation in the Amazon Exclusives program is terminated, Amazon will no longer provide enhanced product marketing and account support to the seller.

What Amazon Exclusives do

Sellers who join the Amazon Exclusives program can not only obtain product marketing and brand support to increase brand awareness of creative products, but also obtain comprehensive and professional brand protection, because there is a fast channel for reporting, which effectively prevents others from copying the sale, and activities are given priority, and they enjoy an independent traffic entrance to the homepage.

Amazon Exclusives Program Requirements

1. Account performance requirements.

• Order Defect Rate is 1% or below;

• Order cancellation rate is 2.5% or less;

• Late delivery rate is 4% and below.

2. Have a professional sales account in good standing.

3. To sell products through Amazon Exclusives, the seller must be the owner of the brand.

4. Register your products with the Amazon Brand Registry.

5. Only use FBA to deliver products listed in the Amazon Exclusives program.

6. Sell your products exclusively through Amazon (and your own website or physical store).

Amazon Exclusives Fees

For seller accounts that are approved to participate in the Amazon Exclusives program, the Referral Fees section of the “Selling on Amazon Fee Schedule” will increase by 5%. This premium applies to sales of all products in the account.

Amazon Exclusives Application Process

1. Click here to enter the page, then click the Request Approval button.

2. Select product sales channels.

Products listed in the Amazon Exclusives program must use FBA, and the seller must be the owner of the brand and have registered the product with the Amazon Brand Registry.

3. Select the brand’s product category.

4. Provide 3 product links.

5. Finally, provide contact information and submit your application.

Note: Amazon review takes 2-4 weeks, and no notification will be given if the review fails.

Additional Terms

Amazon may suspend or terminate any features of the Amazon Exclusives program at any time at its sole discretion. If a seller's participation in the Amazon Exclusives program is terminated, Amazon will no longer provide enhanced product marketing and account support to the seller.