How do Chinese sellers use Amazon advertising to build their brands?

Brand building has become a new trend for Chinese companies to go global. Rapidly developing digital advertising has also become an important means of brand marketing. What efforts has Amazon Advertising made to help brands and consumers establish effective connections? How can Chinese sellers use Amazon Advertising to build brands? The answers to these questions can be glimpsed in this article.

“Brand building is critical for sellers who want to achieve long-term success and build global influence,” said Colleen Aubrey , Vice President of Amazon Advertising . “Amazon Advertising helps brands reach more than 300 million active Amazon customers worldwide, including more than 200 million Prime members. Amazon Advertising’s full-range brand building solution meets sellers’ advertising needs at different stages of their marketing, helping brands connect and interact with global consumers, grow their business, and build global brands.”

It is reported that Amazon has a rich advertising product portfolio , such as brand flagship stores, product promotion, brand promotion , display promotion , Amazon OTT and online video, Amazon DSP and Amazon live broadcast. In the process of Amazon sellers moving from wild growth to intensive cultivation, the overseas advertising of brands also shows three major trends:

1. Chinese sellers are paying more and more attention to brands, and the frequency of using features that can significantly increase advertising exposure is increasing;

2. Chinese sellers no longer use a single advertising product, but tend to use flexible and diverse advertising products. In addition, Amazon's live broadcast function is widely popular in order to build effective communication with consumers;

3. China’s overseas brands’ ability to optimize Amazon advertising continues to improve, and their ability to optimize brand marketing strategies is also enhanced.

Under the global brand marketing trend, only truly meaningful and differentiated brands can achieve sustainable development, which requires sellers to reach the right people with good ideas.

How to use Amazon advertising to achieve more effective and accurate results? Mi Wendi, director of Tineco International Brand Marketing Center, said that the company will combine advertising forms such as Amazon DSP and Amazon OTT video in advertising marketing to consolidate brand positioning and achieve differentiated competition. At the same time, it will reversely promote product optimization and iteration based on the advertising measurement tools and consumer feedback provided by Amazon. The company plans to further invest in interactive advertising products such as Amazon live broadcasts and posts in the future to increase brand attention. It is believed that the new Amazon advertising tools will bring more surprises to Tineco.

Yien learned that in addition to providing advertising products and solutions, Amazon Advertising also helps brands connect with third-party partners, including management service providers and tool service providers ... More and more resources are supporting Chinese brands to go global better, and it is the right time for brands to go overseas!