Amazon policy has been updated again, sellers who violate the rules will be automatically deducted!

Amazon has always been committed to improving the shopping experience for buyers, but in comparison, it is not so friendly to sellers ...

Amazon has issued another announcement to inform sellers of new changes to the AZ claim guarantee policy. The content of the announcement is as follows↓

The announcement shows that starting May 24, we will automatically verify buyers' claims and provide refunds on your behalf. In certain cases, Amazon can use the tracking information provided during order confirmation to verify package delivery.

You must respond to messages from buyers regarding delivery issues within 48 hours, review the issue, verify tracking, and refund the order amount to the buyer (if eligible). If you do not respond within 48 hours, the buyer may file an AZ claim guarantee, which may result in a debit on the account, which may negatively impact account health or order defect rate (ODR).

This announcement caused dissatisfaction among many sellers. Some sellers said angrily and helplessly: "What does 'provide a refund on your behalf' mean? It sounds like they are doing us a favor by paying out of their own pockets."

But for sellers, anger is only temporary. The most urgent thing right now is to understand the policies and avoid "traps"!

So, under what circumstances can buyers submit AZ claim guarantees? Amazon also explained the specific content of the updated policy in the announcement ↓

1. Show that the package was refused and returned to you. If the buyer refuses the package and we receive tracking information indicating that the package has been returned to you, we will automatically deduct the claim amount from your account and return it to the buyer.

2. Tracking shows that you did not ship within 14 days. If you do not ship by the estimated shipping date, or you do not confirm the shipment in Seller Central, we will automatically deduct the claim amount from your account and return it to the buyer. It will affect your account health or order defect rate ( ODR).

The message conveyed by this announcement to sellers is that if the seller violates the above policy provisions, Amazon will directly deduct the claim amount from the seller's account and return it directly to the buyer, and it may also have a certain impact on the seller's account.

In fact, this is not the first time that Amazon has updated its AZ claim guarantee policy. The previous update also caused a big shock, and sellers were already overwhelmed. This update undoubtedly added fuel to the fire and completely angered some sellers!

Seller A: If the buyer places an incorrect order or refuses to accept the package, the shipping cost should be borne by the buyer. What is the seller's fault?

Seller B: Why would you automatically refund the money without my permission?

Seller C: I received a claim even though the product was shipped on time and delivered ahead of schedule. It is a waste of sellers' time and money.

The update of the AZ claim guarantee policy is undoubtedly a more difficult test for sellers. Even so, as long as sellers pay attention to their accounts, reply to messages and solve problems in a timely manner, they can avoid pitfalls to the greatest extent.

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