GMV soared 47 times! Bday's performance in Vietnam has improved, and four major categories have become popular

Lazada's Bday promotion brought new business opportunities to merchants on the platform, and Vietnam's performance was particularly outstanding during this period. Domestic products have gradually become popular in Southeast Asia, and the popularity of the four major categories has only increased, becoming the hottest during the Bday promotion.

Fashion

Although the temperature in Vietnam is relatively high, the locals still have a great demand for seasonal clothing . The search volume for men's /women's coats, women's bags, and women's shoes has begun to rise. Comfortable and cost-effective men's sports shoes and polo shirts are hot-selling...

A certain brand of fashion accessories performed outstandingly in the Bday promotion, achieving great results with its fresh Korean-style accessories , and its GMV increased 47 times compared to usual days .

When choosing clothing, bright and vivid colors such as green, pink, and sky blue are more popular among Vietnamese consumers.

Consumer Electronics

Domestic electronic products are very popular in Southeast Asia. On March 27, a certain brand achieved an 11-fold increase in order volume and a 21-fold increase in GMV.

Affected by the epidemic, Vietnamese people have become obsessed with outdoor activities. For example, Bluetooth speakers have become a must-have for picnics and camping; Bluetooth headsets and smart watches fully meet people's needs for outdoor sports.

In addition, as Vietnam has entered the late spring and early summer period, the temperature has risen and the demand for small electric fans has also increased.

Within this category, mobile phone accessories, webcams and headphones saw the fastest growth.

Fast Moving Consumer Goods

Fast-moving consumer goods are the most important in every market. According to statistics, by 2022, the size of Vietnam's health and beauty retail market may reach US$16.8 billion. The strong momentum of beauty and skin care products was reflected during the Bday promotion.

Lipstick, sunscreen, and facial cleanser are the top five search terms, and the growth in searches for sunscreen and facial cleanser is largely related to the season and temperature. In addition, eye /lip masks, hand creams, and facial masks are the top three best-selling items .

Department Store

During the epidemic, most Vietnamese people spent more time at home and began to focus on improving their quality of life. The five key words with the highest search volume were wallpaper, stickers, decorative lights , pencil cases and thermos cups .

In addition, social media has a strong ability to spread information, and people are more willing to follow the trend and buy personalized and novel products. As a result, the popularity of outdoor products, home improvement tools, kitchen supplies, etc. has soared. Among these products, thermos flasks, electric mosquito swatters , and food choppers are at the top of the sales list.

The above products performed very well in the Lazada Vietnam Bday promotion, and once again proved the infinite potential of Lazada Vietnam!

Bday Sale

Lazada

Vietnam