The number of online shoppers in the Czech Republic is approaching 6 million, and the e-commerce market is quietly rising!

Since 2020, the e-commerce market in the Czech Republic has grown rapidly, and in the new year the Czech e-commerce market will continue to attract sellers from all over the world.

The Czech Republic has a total population of 10 million, of which nearly 6 million shop online. According to data from the European E-Commerce News Network, in 2020, the user penetration rate of the Czech e-commerce market reached 54%, and this figure is expected to reach 65% by 2025.

The Czech e-commerce market is in its infancy, with e-commerce accounting for only 11.4% of retail sales, but it has grown by 3% compared to last year. Nearly half of Czechs have no experience in online shopping, but according to current development trends, the potential of the Czech e-commerce market is still huge.

Currently, the Czech Republic is known for its high cash usage rate. Czech online shoppers prefer to shop via smartphones. In addition to paying by credit card, cash on delivery is still the most popular payment method, accounting for 45% of transactions. According to statistics, in 2020, online bank card payments in the Czech Republic increased by 36%, bank transfers increased by 25%, and credit card payments covered almost 30% of transactions.

According to Statista , the Czech e-commerce industry was worth approximately 2.5 billion euros in 2019 and is expected to reach 3.39 billion euros by 2020. The website predicts that online revenue in the Czech Republic will grow at an annual rate of 2.57% until 2025.

In the Czech Republic, people shop online at some major online retailers, such as Alca.cz, an online platform that mainly sells various consumer electronics products, Mall.cz, an online department store, Rohlik.cz, a well-known online supermarket, and CZC.cz.

Among all online shopping categories, the most popular category is fashion, accounting for 29% of Czech online sales revenue, followed by consumer electronics and media, accounting for 28%, toys, entertainment and DIY tools accounting for 23%, furniture and household appliances accounting for 12%, and food and personal care accounting for 8%.

In addition to paying attention to domestic e-commerce platforms, Czech consumers also often visit foreign e-commerce websites such as Amazon, Zalando, AliExpress and other mainstream cross-border e-commerce platforms.

The Czech e-commerce market is gradually opening up. Sellers can pay more attention to market trends and seize opportunities this year.

Czech Republic

Cross-border e-commerce market