TikTok Shop Industrial Belt Salon [Chenghai Station], breaking new ground for growth!

In cross-border e-commerce trade, the toy category has attracted many sellers to join the market due to its extremely high market size and sales popularity.

According to research data from imarcgroup, the global toy market size reached US$183 billion in 2023 , with a compound annual growth rate (CAGR) of 6.5% from 2024 to 2032. It is expected that the global toy market size will reach US$326 billion by 2032 .

As a major toy producer and exporter, China is known as the "world's toy factory" and has incomparable advantages.

Over the past decade, China's toy exports have tripled, with global exports valued at approximately $30 billion.

The toys category is experiencing a new growth momentum. How should Chinese sellers seize the opportunity to go global ?

With the trend of diversified development of cross-border e-commerce channels, TikTok Shop has become one of the hottest overseas platforms with its huge global traffic and amazing e-commerce growth potential. With its strong social attributes and user groups with huge consumption potential, more and more sellers choose to enter TikTok Shop to develop e-commerce business. Especially for sellers in the toy category, entering TikTok Shop is an excellent choice. Because TikTok is popular all over the world, and the toy category is a perfect match with TikTok due to its entertainment attributes, sellers can use high-quality content to spread products, use new marketing methods to carry out refined operations, and usher in new opportunities for going overseas.

TikTok Shop's "Five Cities Tour" industrial belt investment promotion conference will be held in Chenghai on August 20. The event is hosted by TikTok Shop and organized by Ennet.

There is a saying that goes: Look to China for world toys, and look to Chenghai for Chinese toys. Guangdong is the largest toy production and export base in my country, and Chenghai District of Shantou City is the capital of toys and gifts in China. This investment promotion conference was held in Chenghai.

Shantou's toy products have won wide recognition in the global market. According to customs data, Shantou's toy exports continue to maintain strong growth, and its products are exported to countries and regions such as the United States, Japan, and South Korea.

How to quickly enter the toy category and gain new growth opportunities overseas? In order to solve the problems faced by sellers in the market, the organizer invited platform officials and a number of industry experts to give keynote speeches and share their experiences, directly hitting the industry belt and breaking new growth!

This event has four highlights, namely the official team , breakthrough sprint , resource linkage and industry insights .

Official team : TikTok Shop official team managers will be available at the investment promotion conference to provide exclusive services to sellers. Sellers can enjoy platform resource support and continue to strengthen their competitiveness on the platform.

Breakthrough sprint : Top sellers share new ideas and trends for growth. Top sellers can provide sellers with a unique industry perspective and operation strategy through all-round value delivery such as sharing successful cases, analyzing industry trends, and growth operation skills.

Resource linkage : Bringing together the one-stop full-link connection of the TikTok ecosystem, providing full-link services, and comprehensively covering the TikTok ecosystem.

Industry insights : interpretation of site business opportunities and recommendations for hot-selling products to help sellers seize business opportunities and quickly achieve store sales goals.

The trend has arrived, sellers should hurry up and get on board! Scan the QR code to sign up now! (Or add WeChat: ennews0601 to sign up)

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