Far beyond expectations! Multiple categories in the US market grew against the trend in June

Recently, research firm Mastercard Spending Pulse released the latest research data on the US retail market in June.

Data showed that the US retail market grew faster than expected in June, with sales up 9.5% compared to the same period last year.

Although the growth rate of the online retail market has slowed down, online retail sales are still twice that of June 2019. Although U.S. household spending in June fell slightly compared to May, the overall consumption level was relatively stable, consistent with the beginning of 2022.

Fuel and convenience sales surged 42.1% in June, driven by inflation, while grocery sales increased 14.1%.

As the US epidemic control policy was relaxed, a summer tourism boom swept the US in June, and tourism-related spending increased accordingly. According to statistics, US consumers' spending on aviation services increased by 18.2%, and their spending on accommodation increased by 33.7%.

At the same time, tourism demand also boosted sales of clothing and accessories. In June, jewelry sales in the US market increased by 16.2% and clothing sales increased by 13.1%.

In addition, sales of several product categories also showed a slight increase. In June, sales of electronic products in the US market increased by 4.6%, furniture and household goods increased by 4.2% , and luxury goods increased by 4%.

Although inflation has caused Americans to start spending cautiously and spend more on necessities, the current spending power of the US market remains strong, and the quality of life of Americans has not declined. Many Americans choose to travel and buy luxury goods such as jewelry.

According to JungleScout's latest consumer trend report, U.S. online shopping spending power will continue to rise in the next four years, with 55% of U.S. consumers planning to spend to reward themselves in 2022.

Overall, the purchasing power of American consumers remains strong.

According to statistics, Americans have accumulated $2.7 trillion in excess savings since the beginning of the epidemic to 2022, about three times the normal level.

At the same time, falling unemployment and rising wages will also boost Americans' consumer confidence.

Therefore, sellers in the US market do not need to worry too much. They can make full use of their own low-cost advantages, increase the added value of products while ensuring product quality, and layout related categories that are close to consumer demand.

US e-commerce market

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