What is Moat? Moat Review, Features

Moat is a company that helps companies measure the value and effectiveness of online advertising through advertising search and analysis.

About Moat

Moat – A search engine for search advertising, helping Internet advertising professionals obtain advertising information and prepare for negotiations with brands.

· Moat is an advertising search engine that solves the big problem of advertising search. Because Google only searches the underlying pages and excludes ads; if you want to search for a brand's ads, you can only keep clicking the refresh button on a series of websites to encounter their ads, but now you can choose to go to Moat. Unlike advertising networks operated by other companies, Moat only focuses on analyzing data, allowing advertisers and publishers to get rid of the traditional model of judging advertising effectiveness by click-through rate, and accurately evaluate the effectiveness of digital media advertising in a software-as-a-service model. For example, enter Apple, Android, iPad, etc., and you will immediately get some very creative related ads that are being displayed online. It is a very convenient tool for industry insiders or amateurs. However, Moat does more than just show you these beautiful ads. Moat also provides "heat map engagement analysis" and "crowdsourcing market for advertising designers" platforms. Moat is equivalent to an attention agent, using a heat map to show how users slide their mouse over an ad and where they click on the ad. Moat provides these heat map analyses for brand advertisers to help them know which ads have the highest engagement and provide tools to solve those parts with poor performance.

Financing

-In 2012, Moat completed a $12 million Series B financing. The previous Series A financing amount was $4.5 million.

-In March 2016, Moat completed a $50 million financing round led by InsightVenture Partners.