New trends in outdoor decoration product selection in the United States: these product features are most popular with buyers

Industry data shows that the demand for home decoration has increased significantly during the epidemic. In addition to indoor decoration, the demand for outdoor decoration products has also increased. Recently , John Douglas Eason, a well-known American designer, and retailers have summarized the four characteristics of outdoor decorations that are most popular with customers based on the consumption habits and mentality of local people, mainly involving window, door and yard decorations .

1. Naturalness

Consumers will consider the natural attributes of the products when purchasing decorations. According to data from Wayfair, a US home furnishings retail giant, the demand for furniture made of natural materials has been on the rise this year, with searches for teak furniture rising 64% this year.

2. Sustainability

When it comes to purchasing choices, 72% of Americans said they would become repeat customers of sellers that focus on sustainability, such as if the products themselves are recyclable and environmentally friendly, or if the product packaging is paper rather than plastic, or if the boxes used to transport the goods are of reasonable size and not too large or too small, etc.

3. Comfortable and atmospheric

When choosing products, consumers pay more attention to the comfortable atmosphere that the products bring. For example, the sunset lamp that was previously popular on Amazon was first produced by a home buyer store in South Korea. Many people were amazed by the romantic atmosphere it brought at first sight, and then spread it on social media, making it popular all over the Internet.

In addition, consumers have increasingly higher requirements for the atmosphere of holiday products. Especially as Christmas approaches, sales of Christmas-themed stickers and decorations on major platforms are also booming.

4. Minimalism

It is understood that monochrome metal decorations, minimalism and simple lines of outdoor home decorations are popular among American consumers. Among monochrome metal decorations, powder coating, matte, galvanized metal and beige, brown and other colors are more popular among consumers.

For cross-border sellers, only by understanding the real needs of shoppers in their sales market can they select hot-selling products or products with high return rates. For sellers who already operate related categories, highlighting consumer demand pain points in product pictures, videos, five-point descriptions and A+ pages will also greatly improve product conversion rates and gain more sales.

Outdoor decoration

Product Selection

USA