The epidemic has given rise to a new era of "aprons", and the sales of kitchen supplies on Colombian e-commerce platforms have soared!

According to statistics from e-commerce service company BlackSip, Colombia's online sales ranked fourth in Latin America after Brazil, Mexico and Argentina in 2019, with annual sales reaching US$6 billion. In 2020, Colombia's online transaction volume exceeded 222 million , and is expected to reach 290 million by 2021.

Colombia also has a strong e-commerce consumption base. The country currently has an Internet penetration rate of 68.2% and a smartphone penetration rate of 76% , far ahead in Latin America.

After the implementation of the epidemic isolation policy, Colombian consumers who had been staying at home for a long time also ignited their interest in cooking. As a result, the sales of kitchen-related products on various e-commerce platforms have also seen a significant increase. The portafolio website even stated that the epidemic has given rise to a new era of "aprons".

Latin American e-commerce platform Linio has witnessed a rapid growth in sales of cookware sets ; the head of home textile manufacturing company Telaio said that the company's hot-selling products during the epidemic include aprons, tablecloths, placemats and pot holders ; the general manager of Sodimac, a home decoration chain under the Falabella Group, pointed out that the company's sales of products such as tableware , glasses and glassware have soared at an unprecedented rate.

Jandir Brock, Latin America director of Tramontina , a well-known kitchenware brand , agreed with the increase in sales of kitchen supplies: "When people started to be 'imprisoned' at home, they realized that kitchen utensils were missing." In March 2020, the company's product sales increased by 150% month-on-month.

Homecenter has seen a rebound in stainless steel cookware sales, with the company's manager noting that "people seem to be all about baking." He went on to add that the company's sales on the Linio e-commerce platform have doubled for kitchen supplies.

On the Linio e-commerce platform, products for making food and beverages, such as aprons , are also very popular. In the ranking of Linio's best-selling products from March to December, the top ones include oil-free frying pans, six-piece pressure cookers, egg cookers and electric mixers .

Most kitchenware buyers are male consumers aged 30 to 35. As of December, male consumers purchased more than 80% of the products in this product category, with June, July and November being the best-selling months for this category.

Linio